{"id":8617,"date":"2014-12-30T15:00:19","date_gmt":"2014-12-30T15:00:19","guid":{"rendered":"https:\/\/www.lilavert.com\/blog_lilavert\/?p=8617"},"modified":"2014-12-30T15:28:20","modified_gmt":"2014-12-30T15:28:20","slug":"le-manifeste-de-la-nouvelle-creativite","status":"publish","type":"post","link":"https:\/\/www.lilavert.com\/blog_lilavert\/le-manifeste-de-la-nouvelle-creativite\/","title":{"rendered":"Le Manifeste de la Nouvelle cr\u00e9ativit\u00e9"},"content":{"rendered":"

Le Manifeste de la Nouvelle cr\u00e9ativit\u00e9\u00a0<\/strong><\/p>\n

\"Le<\/a><\/p>\n

\"10<\/a><\/p>\n

Pour son troisi\u00e8me think tank, la d\u00e9l\u00e9gation Customer Marketing de l\u2019AACC s\u2019interroge\u00a0sur la nature et le fonctionnement du processus cr\u00e9atif au sein de la relation client
\net publie son troisi\u00e8me livre blanc\u00a0\u00ab\u00a0Le Manifeste de la nouvelle cr\u00e9ativit\u00e9<\/strong>\u00a0\u00bb.<\/p>\n

Deux grands enseignements sont \u00e0 tirer du Manifeste, selon Catherine Michaud, pr\u00e9sidente de la d\u00e9l\u00e9gation Customer Marketing.
\n\u00ab\u00a0Le premier est que la cr\u00e9ativit\u00e9 ne se d\u00e9cr\u00e8te pas, c\u2019est un v\u00e9ritable savoir-faire. Le second est que la cr\u00e9ativit\u00e9 n\u2019est pas anecdotique, elle g\u00e9n\u00e8re les grandes id\u00e9es strat\u00e9giques \u00bb.
\n(Source :\u00a0AACC<\/strong><\/a>)<\/p>\n

A visionner sur issuu<\/strong><\/a>
\nou t\u00e9l\u00e9chargez-le.<\/a>\u00a0(PDF)<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Manifeste de la Nouvelle cr\u00e9ativit\u00e9\u00a0 Pour son troisi\u00e8me think tank, la d\u00e9l\u00e9gation Customer Marketing de l\u2019AACC s\u2019interroge\u00a0sur la nature<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[220,1332,215,3648,16,919,514,245,907],"tags":[142,332,22,144,3420,1515,4008,103,3453,105,539,3690,3688,3489,3687,3689,923,357,343,2899,3691],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6hYQX-2eZ","jetpack-related-posts":[{"id":8914,"url":"https:\/\/www.lilavert.com\/blog_lilavert\/psychology-colors-un-petit-rappel-emotionnel\/","url_meta":{"origin":8617,"position":0},"title":"Psychology of colors, un petit rappel \u00e9motionnel","author":"LilaVert I-I","date":"25\/02\/2015","format":false,"excerpt":"Psychology of colors, un petit rappel \u00e9motionnel de la signification des couleurs. 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